Let me tell you the most challenging part of my job. Often, I will delete TikTok and Instagram from my phone because I can't help but waste time endlessly scrolling through these apps, watching dozens of short-form videos in one sitting.
Then, like clockwork, I redownload these apps because I must write about them for work. Thus, the cycle of endless scrolling continues.
Sure, I could blame the nature of the job, but my endless scrolling stems from the fact that I love short-form videos.
And I'm not the only one. 73% of consumers prefer to watch short-form videos to learn about a product or service, and 56% of marketers reported that short-form video was the top trend they planned to invest in in 2024.
So, why are short-form videos so popular? Turns out there are a few reasons, one of which involved a bit of psychology. Let's get into it!